eBay Tricks for Success
Posted on Sep 29, 2011
Yesterday I got a call from eBay’s Seller Outreach department. They gave me some useful tips on improving my sales. Here they are:
- Optimized Title
Put keywords closer to the beginning of your listing titles than at the end. e.g.
BAD: 8GB RAM Quad Core Processor T420 Thinkpad Laptop by Lenovo
GOOD: Lenovo T420 Thinkpad Laptop Quad Processor, 8GB RAM, other selling points
- Offer FREE Shipping
You can price an item $5.00 and charge $2.50 for shipping or you can price the item $7.50 with FREE shipping. By offering FREE shipping, eBay will automatically give you 5 stars for your shipping and handling rating category. Plus, people like “free”. Of course, free could just be for the cheapest shipping. You can charge extra for priority or overnight shipping.
- Custom Fields
When creating a listing you can add many custom fields like Condition: New, Material: Wood. Adding custom fields will help you get found.
- Put Links To Your Website From Your “About Me” Page
eBay doesn’t allow external links in product listings. But, you can put external links in your “About Me” page.
- Offer Discounts
Create a Facebook Fan page and link to it from your “About Me” page. In your product listings, tell customers they can get 10% off by going to your “About Me” page and “fanning” you. Then, they can notify you when that’s done so you can apply the discount before they pay.
- Use 30-Day Good Till Canceled and Don’t Let Listings Expire
Each listing shows the number sold. The larger this number, the higher the listing gets in search results. Don’t let listings expire so that this number continues to grow.
- eBays Apps
Browse eBay Apps and use some apps like the “Analytics” app to help you manage.
- eBay Advanced Seller Guide
If you sell at least $3000 worth of items in a 12 month period and have an overall rating of no lower than 4.6, you will automatically get “Top Rated Seller” status which pushes your listings to the top of search results. This will obviously lead to increase visibility and potentially more sales.